Social Media and the Hawthorne Hotel

Some interesting information about the Hawthorne Hotel's use of Social Media that you may not already know.

We have been blogging for over 5-1/2 years, every single day.  There are probably very few hotels anywhere that have that kind of dedication to blogging.  I like to think of our blog posts as a kind of daily news magazine of life at the Hawthorne Hotel, and Salem, Massachusetts, and Essex County.  I am able to include articles with lots of photos on our blog.

We also maintain a FaceBook page, with nearly 1,500 friends.  We link our blog posts to our FaceBook page, so all the blog posts show up in the notes section.  Therefore if you are a 'fan' of the Hawthorne Hotel, you can easily check out our blog posts as well.  I sometimes tell people that I think of our FaceBook posts as short newspaper-type updates.

Lastly, we maintain a presence on Twitter.  Our tweets also link to our blog posts, and are interspersed with other noteworthy 'bits and bats.'  I liken our presence on Twitter to radio information.  Short and to the point.

I really love connecting with our guests in these different ways  -- it is something that helps us all enjoy the part of our business known as hospitality, of providing a personal connection to people by a business entity.

Sometimes I am able to catch Tweets that mention something about coming to Salem, and to the Hotel, and then I am able to make a guest's visit extra special just because they follow us on Twitter.  I hope you follow us, and let us know about your visits, so I can treat you sometime!

I hope to see you here, or there, in cyberspace!

Juli