This war broke out between the two largest budget hotel operators Britain - Premier Inn and Travelodge.
Quarrel with the assistance of lawyers to begin because of television advertising Premier Inn, which reported that the hotel chain offers a stay in any hotel in the UK for only 29 pounds ($ 47) per night.
Travelodge Manual went on a desperate step, and sent his loyal customers emails with the content, compromising closest competitors, reports Guardian.
In particular, the letters stated that the independent review confirmed: the chances of a room for 29
Travelodge also urged its customers to go to the site and sign a petition calling for a full refund affected customers to Premier Inn. In addition, information about the "dirty marketing tricks" competitors contained in the pages of Travelodge on Facebook and Twitter.
The representative of Premier Inn Travelodge commented on the action as a PR stunt aimed at deceiving the regular customers of its competitor. "This trick is based on false information and unfair to us. Anyone who wants to book a room in our hotels for 29 pounds, can do so easily," - noted in the Premier Inn.
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